🛠️ Upgrade infrastructure
Infrastructure and tech need to be upgraded to support a more reliable portal.
Portfolio Project / Design Case Study
Art Galore
Simplifying partner onboarding and artwork management for platforms that sell artwork for display on premium televisions.
Art Galore explores a redesigned partner portal for companies and artists who provide artwork to platforms where customers can purchase and showcase art on high-quality television displays. The solution reduces onboarding complexity, combines overlapping administrative tasks, introduces role management, enables partner invitations within the same workflow, and supports bulk artwork uploads—reducing curator dependency while giving partners greater clarity and control.
Project Snapshot
- 🧩 Role
- UI/UX Designer
- ⏳ Duration
- 6 Months
- 🏢 Organization
- Art Galore R&D Institute – Delhi
- 🎯 Domain
- Hisense TV - 3rd Party / Partner Portal
- 🔎 Methods
-
- UX Audit
- Desktop research for Competitive Analysis
- Stakeholder review
- User flow study
- 📦 Deliverables
-
- Revised User flow
- Onboarding process UX design
- Concept generation
- Final Visual design
My Contribution
This work focused on diagnosing the existing experience and shaping the new portal direction end to end.
- Conduct a UX audit to identify issues in the existing app.
- Design the experience end to end across UX and UI.
- Remove unnecessary pages from the redesigned version.
- Refine the interface to align with Art Galore’s ecosystem.
Initial Brief
To revamp the portal for third-party users selling their art, photographs, paintings, and sketches on Artstore or similar platforms.
Let us get to know what the product is about.
What is Art Galore?
The concept allows users to explore and display a curated collection of paintings, photographs, illustrations, and sketches as still artwork on their screens. These collections may include work from independent artists, contemporary creators, galleries, and organisations that manage licensed artwork.
Art Galore also imagines a partner portal through which third-party companies can manage their artwork catalogues, associated artists, licensing information, submissions, and publishing status. In this model, companies act as partners and can add or represent multiple artists within the platform.
This is an independent portfolio concept created to demonstrate product, UX, and interface design thinking. It is not an official Art Galore product or service.
Why this Portal?
A partner experience that needs less friction.
The concept also responds to friction in the partner workflow, where infrastructure, onboarding, and ongoing support needed clearer structure.
🧭 Simplify onboarding
Current onboarding and detail updates are long and unintuitive for first-time users.
🤝 Reduce hand-holding
Operators and partners currently depend on developers and PMs for constant guidance.
Studying the existing ecosystem of portal.
Ecosystem Diagram
This diagram captures the broader portal ecosystem before simplifying the partner experience.
Another loophole noticed
Onboarding process is too elaborate
The onboarding flow adds unnecessary steps and feels heavier than it needs to be for a first-time partner experience.
Problem Areas
Where the partner flow breaks down
These recurring issues point to a portal experience that is too split across systems and too dependent on manual support.
Onboarding is cumbersome
- Partners need a lot of handholding through the process.
- Multiple logins are required across separate portals.
- The flow spans partner gateway, seller-bank details, and digital registration.
Duplicate functionality
- User management and Registration live on separate pages.
- Both pages essentially serve the same function.
No role management
- There is no clear structure for assigning or controlling access.
Partner invites are external
- Inviting a third-party partner happens outside the portal.
- This breaks the flow and adds another dependency.
No bulk artwork upload
- Partners cannot upload multiple artworks in one action.
- Publishing content is slower than it should be.
Redefined Brief
To optimize the user flow of the Art Galore portal as much as possible.
Research
Navigating the research process
This section links to the research workspace that informed the portal direction and design decisions.
Wireframe
The live wireframe is embedded below so the concept can be reviewed in the context of the case study.
Challenges
- Constant constraints in development due to different portals being involved in major areas like billing, registration as seller and digital product linking.
- Currently adding iframe is not enabled due to high data security.
Added Value
What changed in the proposal
These changes reduced friction in the proposal and clarified the portal structure for partners and curators.
- Onboarding was streamlined by reducing the proposal steps from 12 to 3 or 4, depending on the partner type.
- Total pages were reduced from 17 to 6 in the proposal, with final implementation settling at 9 pages.
- The visual direction explored a newer Universal Design language and latest branding, but that direction was rejected.
- User management was condensed into one page for registration, portal access requests, user types, and browsing user details.
- Role management was added to support clearer portal access control.
